HEX Barcelona IMAGE & PUBLIC SITE

#BELIEVE
IN BLACK

HEX Barcelona IMAGE & PUBLIC SITE

Undeground techno movement, HEX Barcelona started as private event and quickly became reference for the music culture of the town. We've created its image, concept, logo and website.

DATE February 2015
CLIENT HEX Barcelona
PROJECT Build the image, design and develop the client's website
DATE February 2015
CLIENT HEX Barcelona
PROJECT HEX Barcelona

Undeground techno movement, HEX Barcelona started as private event and quickly became reference for the music culture of the town. We've created its image, concept, logo and website.

01

Concept

The idea started from a group of guys, djs and producers of techno music and all living in Barcelona. They had the idea of this underground exclusive event with limited capacity and they were all wearing black. From it, we started giving to HEX the attibution of movement and we started move everything around the black color.

02

Logo Design

Since HEX was a movement, the investigation brougth us to analyze religion, politics, fashion in order to understand the common values. The logo had huge importance, we wanted something unforgettable and we saw HEX has a music religion. From it the cross: strong, geometric, clear, minimal and ...unforgettable.

03

Colors & Fonts

Black! "No colors welcome" is the slogan for this brand. The image and the communication is clear, "believe in black" is what the brand wants to express.

#000000
#FFFFFF
Proxima
Nova

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Dosis

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04

Development

The client needed a self-sevice solution to be able to easily update the contect multiple times per week. For this reason we went for Wordpress, with advanced customization and responsive blank template created from scratch for unique result.